- To be the representative voice of volunteers in museums and heritage organizations throughout Canada;
- To educate the Canadian public about the value of museums and preserving our heritage;
- To promote and enhance the volunteer component of our museum community;
- To provide a forum for exchange of ideas among Canadians and International Friends;
- To cooperate with all museums and museum associations concerning the role of Friends; and
- To encourage young people to take an active role in Museums, especially as volunteers.